OFF-MARKET: THE SECRETS OF THE HIDDEN MARKETIt happens that some very high standard goods are bought, rented or sold in the greatest discretion, no real estate ad having been published ... What are the specifics of the "off market", this ultra-confidential parallel real estate market? Here are the answers here:
" TO LIVE HAPPY, LIVE HIDDEN "
The “off market” (“off market”, in VF) is composed of ultra-luxurious goods whose sale, purchase or rental is not the subject of any advertisement or advertisement. Targeting a clientele that is both rich and demanding (the price range is around € 3,000,000), this parallel real estate market is the preserve of prestigious real estate agencies and property hunters. In total, it is estimated that around 15% of ultra-high-end real estate is not officially placed on the market and changes hands in complete confidentiality.
2. AN ADVANTAGEOUS CONCEPT FOR SELLERS
If it could not be suitable for the greatest number, the "off market" is highly appreciated by those who use it. As for sellers, first of all, for whom the off market is synonymous with discretion: no photos on the web or in the pages of a catalog. The sale of their mansion or their loft will only be known to a few insiders, handpicked. In addition, offering a product on the off market contributes, by making it both rare and exclusive, to increase its value. Finally, opting for the "off market" very often allows, through increased targeting, to sell a property faster than if it had been the subject of an exclusive mandate. The strength of the network and the wealth of the address book (and of those listed there!) Of the intermediary in charge of the transaction are therefore essential.
3. AN INTERESTING PROCESS FOR BUYERS
As for buyers looking for a prestigious property, they also appreciate the great confidentiality bordering on anonymity which the "off market" guarantees them. Like a famous Swedish football player who loves punchlines and who had to give up renting a mansion - located in the very chic Villa Montmorency - whose owner, when he learned that his future tenant was a millionaire, had not hesitated to revise the rent up! Purchasing a property on the "off market", outside of conventional real estate agencies, is also the assurance of becoming the owner of rare and exclusive accommodation.
Copyright 2020 SAS BENJAMINPRATT - Any reproduction prohibited